Midlands Air Ambulance Charity (MAAC) is a vital air ambulance service operating in six counties, including Gloucestershire, Herefordshire, Shropshire, Staffordshire, Worcestershire, and the West Midlands. Established in 1991, MAAC provides life-saving transport and has completed over 80,000 missions since its inception. The charity relies entirely on community and business donations, with an annual fundraising target of £16 million to maintain its operations. MAAC operates three air ambulances and a fleet of critical care cars, ensuring rapid pre-hospital transport for patients in need.

At Lincat & Middleby UK, we strongly support the incredible work that the Air Ambulance carries out. Our ambitious goal is to become a key corporate sponsor for the Midlands Air Ambulance by providing financial support, time, volunteering, gifts and resources. Throughout the year, we will be hosting a series of fundraising events and activities such as this one, to enable us to reach our goal, relying on the support of our employees and customers.

Donating through JustGiving is simple, fast and totally secure. Your details are safe with JustGiving - they'll never sell them on or send unwanted emails. Once you donate, they'll send your money directly to the charity. So it's the most efficient way to donate - saving time and cutting costs for the charity.