The NSPCC's purpose is to end cruelty to children and our vision is of a Society where all children are loved, valued and able to fulfil their potential. In September 2008, the NSPCC launched its Child’s Voice Appeal to answer more children’s cries for help. Every day, thousands of children and young people need to talk to ChildLine about a problem they face, while hundreds of caring adults call the NSPCC Helpline, worried about a child’s safety.