Why I am Running a (42km) Marathon for Arthritis...

Firstly, Arthritis runs in my family. Both my Grandma and Mum have Osteoarthritis, a degenerative joint disease without any cure. Secondly, as someone who’s broken a few bones (six if you’re counting) at various points in my life, I understand how excruciating 'bone' pain can be.

Osteoarthritis research has come a long way, but we still have a long way to go. Having witnessed my family live with this disease and the pain that it causes them, I’ve decided to run a marathon for the cause.

Proceeds from the campaign will go directly to Arthritis Research UK which is a forward thinking non-profit and is very transparent with their spending. I also wholeheartedly support their mission to fund science & research for solutions and ultimately a cure.

If you’d like more info, I’ve written an article on my website about Arthritis Research UK (here is the direct link - http://thesociallyconsciousblog.org/arthritisresearch_uk)

As well, in an effort to raise awareness for them, I’m running on behalf of the Emirates Arthritis Foundation which is run by two amazing women – Katrina and Bianca. Katrina has been affected by arthritis since she was only two years old and is limited in her abilities.

Together, both women help raise awareness and continuously provide an extensive range of events and programs to support arthritis patients.

And last but not least, I’d like to thank you for helping me on my journey of attempting to complete a marathon, while raising money for a cause that is not only personal to me, but one I truly believe in.

On January 21st, 2011, I will be running my very first Marathon – The Standard Chartered 42km (dedicated to my Mother & grandmother).

I am hoping that with your help, I’ll be able to raise over £3000 for Arthritis Research UK.

UPDATE: Myself and some of the Emirates Arthritis Foundation runners will be wearing green capes to signify “Superheroes for Arthritis” during the entire 42kms!

In an effort to illustrate the power of micro-giving I've decided to ask for 300 pledges of £10, or 150 donations of £20 each.

Of course, do feel free to donate more or less than than the suggested amount. I am gracious towards your generosity.

Enter and win some fair trade, organic coffee:
For pledging a minimum of £10, you will be entered into a draw where I’ll be giving away ten 500g bags of fair trade, organic coffee beans from Starbucks.

Why I chose JustGiving

I've done my research and donating through JustGiving is simple, fast and completely secure.  Once you donate, they’ll send your money directly to the charity and make sure Gift Aid is reclaimed on every eligible donation by a UK taxpayer.

It’s the most efficient way to donate and the most amazing part is that anyone, anywhere in the World (with a Credit Card) can contribute.

So please get me started, and help me hit the ground running!

Thank you sincerely,
Valencio Cardoso