Alzheimer’s Society is transforming the landscape of dementia forever.Until the day we find a cure, we will create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.

Today there are 850,000 people with dementia in the UK. With
numbers set to rise to over 1 million by 2025, and over 2 million by 2051. There is no cure for dementia and only limited treatments are currently available. I know first-hand how devastating dementia can be, which is why I’m proud and honoured to be involved with Insurance United Against Dementia.

Insurance United Against Dementia (IUAD) is an Alzheimer’s
Society movement created and championed by leaders from across the insurance industry. We aim to raise £10 million to fund vital research to take on the 21st century’s biggest killer. As a board member of IUAD this is an initiative which is extremely close to my heart.

This year on the 7th of November, the insurance industry
will unite to raise money for critical dementia research through our annual Insurance Day of Giving. I’d love you to bookmark this in your diaries and find ways to help the industry to raise funds for further vital research into this cruel condition.

Best Regards

Phil Bayles

I'd like to thank our supporters for this initative:

Allan Fairhead, Catherine Brown, David Williams, Michael Stone, Nigel Wright, Simon Perkins, Tracie Nemeth, Mark McConnachie