I'm cycling from Morcambe Bay to Robin Hood's Bay to raise money supporting students at my old Oxford college, Hertford.  I was lucky enough to enjoy a fantastic 4 years there academically and socially.  

From the college themselves:  "The donations you raise will help us to broaden our outreach activities, offer financial security to students by way of bursaries and hardship grants, and attract the most able students to Hertford, regardless of their background, with scholarships."