As wildlife comes under a constant threat from habitat loss and human-wildlife conflict, I find no better cause to secure our natural environment than support CCF UK - an organization tackling the staggering decline of the Cheetah. This April I will embrace the power of the cheetah and run the London Marathon. 

Bonus - any funds raised for CCF UK will be matched by Bloomberg L.P. and donated to the Sheldrick Wildlife Trust in Kenya. 

About CCF UK: Cheetah Conservation Fund UK is calling for its supporters to join forces and help raise enough funds to help save the cheetah from extinction. The race is on to save the cheetah and, with your help, it can be won. Cheetahs were once found thriving in numbers of more than 100,000, across a range that stretched through Africa and Asia; today, just 7,100 remain in the wild, occupying 9% of their natural range. The cheetah is now Africa's most endangered big cat.By working together we can save a species, what an amazing concept!

You can read more on the Sheldrick Wildlife Trust on their website http://www.sheldrickwildlifetrust.org