As many of you may be aware or not, in the past two weeks Azerbaijan launched an aggressive large-scale attack on the Republic of Artsakh and Armenia and broke a ceasefire agreement effective since 1991. As a result, many civilian settlements across Artsakh and Armenia have been targeted – including Artsakh’s capital Stepanakert – where many innocent people have been killed and wounded. We’re witnessing a humanitarian crisis.

To help do my part I’m starting a fundraise for the ArmeniaFund which helps to provide life-sustaining humanitarian assistance for civilians and life-saving emergency medical equipment. I’ll be matching donations up to £500, and my uncle will kindly match an additional £1000. Furthermore, my company will also match donations up to an extra £1000. Therefore, up to £2500 in total will be matched. So, I kindly ask you to contribute as much as you can and maximise your impact through the gift matching! Every £100 donated for example will become over £250 as we will double it and receive gift aid tax relief.

In difficult times like these we need to be selfless, so please donate however much you can and help share this message to maximise its outreach. I truly appreciate any display of solidarity, so even if you can’t donate, helping to raise awareness and sharing this post is a massive positive.

My heart goes out to the innocent people lost so far and I hope a peaceful solution is reached soon for both sides. Thank you.

Please make sure you click on ‘Gift Aid’ when you donate for tax relief. Charities can claim an extra 25p for every £1 you give and it costs you nothing extra!