The money donated will go towards the Yemen Microfinance initiative in Sana'a by way of a bakery providing free bread for the needy.

The Lady Fatemah Trust is a non-profit, non-governmental and faith-based humanitarian organisation whose mission is to empower the world's poorest to lift them out of poverty with dignity.The charity's primary purpose is to undertake manageable and sustainable projects that can make a real difference to individuals and communities, enabling them to improve their lives. We help people in need to reduce their dependence on humanitarian aid and facilitate their transition to sustainable self-reliant, long-term development.