Between 13 January and 16 April, I will be swimming 44 miles - the width of the English Channel and back - in my local pool.

70,800 metres, 2,832 lengths in a 25 metre pool!

By taking on this challenge, I am raising awareness about the plight of animals farmed for food, the planet and your health. Donations will make a real difference to farmed animals.

Viva! Animals

Every year, one billion animals face the barbarity of slaughter in Britain, and a further 4.5 billion fish and 2.6 billion shellfish are killed for the UK. Most animals spend their short lives in misery, imprisoned in the squalor of factory farms. Many are fully conscious when they are killed by having their throats cut.

Viva! Planet

The human appetite for animal flesh is a driving force behind virtually every major category of environmental damage – deforestation, erosion, fresh water scarcity, air and water pollution and climate change. At sea, fishing has brought all the world's oceans to the point of collapse. Yet still politicians fail to act.

Millions of children in the developing world die from hunger - alongside fields of high-quality food, destined for the West’s farmed animals. 

Viva! Health

The science is overwhelming - vegans are healthier than meat and dairy eaters and are likely to live longer. Yet the food industry continues aggressively to promote animal products to our children, helping to destroy their health and threatening their future.

With the simple decision to stop eating animals, you cease to play a part in this destruction.  By supporting Viva! you are part of the fight back against cynicism, self interest and cruelty.

It is a fight for life!