We want families, schools, and organisations to take the #PledgetoPlay The pledge supports the government ask that children are active within school for 30 minutes a day, and then outside of school for at least another 30 minutes, supporting every child to reach the minimum amount of 60 active minutes.

The UK Chief Medical Officers guidelines tells us that children need to be active for a minimum of 60 minutes every day. Yet our research shows us public awareness of this target to support childrens health and happiness is worryingly low. While 86% of parents believe that sport and play are important parts of every young persons education and development, only 43% are aware that children should be active for 60 minutes a day on average over the course of a week. 48% of parents believe it to be 30 minutes or less.

By getting involved and supporting our campaign you can help us to make a difference to the lives of children and young people across the UK and create a future where every child enjoys the life changing benefits of PE, play and sport.

For disabled young people, the Chief Medical Officers recommendation is for a minimum of 20 minutes of physical activity every day, including strength and balance activity 3 times a week.