As temperatures drop and festive lights begin to glow, we are calling on the Solihull community to help older residents of Solihull who face the winter months in isolation, anxiety, and financial hardship.

Solihull has one of the fastest-ageing populations in the UK, with 21.3% of residents aged 65 and over - well above the national average. It’s estimated that more than 3,400 older people in the borough are experiencing loneliness, and many are struggling to afford heating, food, or even basic home repairs.

Loneliness is a growing crisis - one that’s often hidden in plain sight. Loneliness can be as harmful as smoking 15 cigarettes a day, and it is often felt even more deeply in the winter months when combined with health issues, higher fuel bills and rising costs of food and other essentials.

With your help, we can be here for older people who need us this winter and beyond.

Your donation could help pay for hot meals for older people who are on their own for Christmas, emergency heating, electric throws or duvets for Solihull households who are vulnerable in the cold weather, Christmas parties for our lunch club members, or just for our staff and volunteers to offer a friendly listening ear to older people who have no one else to turn to.

Every donation - no matter how big or small - helps ensure older people in Solihull feel remembered, valued, connected and warm.

Thank you for your support.