Action for Rural Rejuvenation (ARR) is a pioneering social outreach programme that seeks to transform the lives of India’s rural population. Founded by Sadhguru in 2003, ARR takes a comprehensive approach to the complex challenges faced by rural communities by implementing a range of health, livelihood and community revitalisation programmes.

​​ARR’s primary objective is to revitalise rural societies, create sustainable opportunities and transform the lives of those with limited social and economic opportunities.

It has been creating waves of positive change in the lives of rural people ever since its inception. ARR's success can be attributed to its multi-faceted approach which envelops healthcare, sports, yoga, sanitation, livelihood, agriculture, community development and social bonding.

ARR prioritises the well-being of the villagers and ensures the project’s sustainability by bringing back a sense of ownership and inclusion in rural communities.

ARR is one branch of Isha Outreach, which includes several path-breaking projects to support individual growth, revitalise the human spirit, rebuild communities, and restore the environment.

Our activities serve as a thriving model for human empowerment and community revitalisation throughout the world.