At Ben’s Original, we believe that everyone deserves a seat at the table. Sadly, 27% of children in the UK—around 4 million—are living in poverty, and 2 million are facing food insecurity*.

For the second year running, Ben’s Original is proud to partner with BBC Children in Need to help make a meaningful difference in the lives of children and families across the country, and encouraging the nation to do something great with every plate!

This year, Ben’s Original will again donate £200,000 to BBC Children in Need, taking our total fundraising to over £400,000 – with special Pudsey packs of our microwavable rice range available at major retailers nationwide. Our dedicated Associates are also actively fundraising through a variety of projects and volunteer initiatives.

Thank you for supporting BBC Children in Need and helping us build a brighter future for children, together.

*CIN data as of August 2026

In 2026, Mars Food UK Limited is donating £200,000 to BBC Children in Need (reg. charity number 802052 in England & Wales and SC039557 in Scotland). © 2026 Mars or Affiliates. BBC Children in Need and Pudsey Bear are trade marks of the BBC and are used under license.