Childbirth Choices Matter is a campaign run by and for birth activists.

Our Approach

We do not represent a specific company but we are receiving campaign support from White Ribbon Alliance, who are a registered charity in the UK, with a global alliance across many countries in the world.

We are working alongside many self employed, independent midwives and health professionals to really listen to the needs of birthing women and people and to come up with a sustainable solution that allows for choice in care provision and options for how midwives choose to employ themselves.

We are aware that there are other options for non NHS midwives, and these options are great for many midwives and exactly what they choose to do. For others, the freedom to practice in a fully self-employed way, whilst maintaining high standards of care in line with their regulators, is not currently possible within the commercial insurance sector.

We believe that providing a comprehensive indemnity insurance product that allows for midwives to operate and deliver their practice, their way, is really vital and is an issue that many midwives feel passionately about.

The Vision

We have a vision to create an insurance product and an access fund which will allow women and birthing people to access care from self employed, professional midwives without being tied to the premiums set by commercial insurance companies. We understand that insurance is absolutely necessary for practising midwives and that the cover should be at a level that represents the claims that could potentially be made. We are therefore raising funds, across many streams of income to support this fully independent insurance product. We need a lot of money to achieve this, and we have a team of fundraisers working tirelessly to make it a reality. Over the coming months we will have lots of different ways in which you, your friends and fellow midwives can join in to make this long term vision a reality. We are extremely grateful to all of you for your support and feel that this approach is feminist action for a very real area of inequality within private health care provision.