From June until the end of 2023, The Drinks Trust aims to raise £230,000 to support those who need our help the most through its new Cost of Living Crisis Appeal, and The Drinks Trust is asking the industry to take action to support this effort.

As food inflation, increased rent and mortgages, bills, and travel costs profoundly impacted the financial well-being of our industry and hospitality community, The Drinks Trust is reaching out to the drinks industry and asking for support for its biggest appeal to date.

The Drinks Trust has experienced unprecedented demand for financial, well-being and training support. The single grant amount for financial grants in January 2023 was double that in 2022, and applications in the first quarter of this year have been the highest since the charity’s founding in 1886.

Moreover, calls to the support line from people needing support with their well-being and mental health have increased threefold compared to the same period in 2022.

The Cost of Living Crisis Appeal presents five opportunities for industry businesses and brand owners to deliver life-changing support to those who have been mostly affected. To find out more please visit: https://www.drinkstrust.org.uk/get-involved/for-businesses/support-the-cost-of-living-appeal