2026 marks 140 years of The Drinks Trust, a milestone that honours our history while reaffirming our commitment to the people who make our industry thrive.

Since then, the charity has remained true to its core values: compassion, empathy and respect, while standing fast in its sole mission to support individuals who work in the drinks and hospitality industry in their time of need.

The UK drinks industry is heading into a challenging 2026, as rising taxes and escalating operating costs continue to put pressure on businesses, reducing job opportunities, particularly for young people.

The Drinks Trust is anticipating more continued growth in demand on an unprecedented scale in 2026 and in order to meet the challenges we will face, we are simply upscaling our ambition accordingly - to reach more people in more meaningful ways to alleviate hardship, restore wellbeing and empower colleagues to grow through learning and development.

This year, as we celebrate the anniversary of our foundation, The Drinks Trust is renewing its commitment to making a meaningful difference to people in need across the drinks industry. Our goal is to extend the reach of our support services to even more

individuals who need them most. To achieve this, we are calling on the entire drinks community to unite behind its dedicated trade charity.

Your support is not just support, it’s a celebration of the talent, passion, and resilience that define our industry.

Marking our anniversary by standing stronger with the drinks industry.

Together Through Every Challenge, Since 1886.