This fundraiser is in loving memory of Sally Allen, whose sudden and tragic loss in 2025 left a deep and lasting impact on her family, friends and communities across Pembrokeshire and beyond.

Sally was someone who touched countless lives, particularly within the agricultural and equestrian communities she was so passionate about. Her warmth, kindness and commitment to others are reflected in the incredible response that followed her passing, as people came together to support one another through an unimaginably difficult time.

In the days after the tragedy, Sandy Bear Children’s Bereavement Charity was there to offer guidance and support to communities affected by Sally’s death. Sandy Bear supports children and young people who are grieving the loss of someone important in their lives, helping them understand their feelings and find a way forward when life feels overwhelming.

To honour Sally’s memory, CCF Agri and Sandy Bear are fundraising together, transforming everyday miles into meaningful support. The specially redecorated “Sally Allen” lorry carries her name and the sunflowers she loved, turning each journey into a tribute and a legacy of care.

Every donation made through this page will go directly to Sandy Bear, enabling the charity to support more children, young people and families across Wales, not just now, but for years to come.

Thank you for helping us remember Sally by supporting others through their darkest moments. Your kindness will make a real and lasting difference. 🌻💛