Organised by Hair and Beauty CharityThis page was created to collect donations from LOréals #HAIRTHELOVE2022 'In The Hands of a Pro' campaign, championing hairdressers & the support they give to their clients, whilst raising funds for the most vulnerable hairdressing professionals.
LOréal Professional Products #HAIRTHELOVE2022 In The Hands of a Pro campaign launches on Friday 11th February 2022, to shine a light on the essential role of hairdressers and how they impact peoples physical and mental wellbeing every day.
The #HAIRTHELOVE2022 In The Hands of a Pro campaign is brought to life by a compelling video from familiar client faces including Emma Willis and Pixie Lott and renowned hairdressing pros. Each power couple share their unique journey together and highlight how essential the role of hairdressing is within society.
The campaign documents engaging stories of how each couple lift each other through challenging times, the importance of self-expression, empowerment and trust, as well as the impact a visit to the salon has on a persons wellbeing supporting both their mental health and wellbeing.
LOréal Professional Products Division is encouraging all salons, stylists & their clients to share their own stories across social media and build the momentum for the #HAIRTHELOVE2022 movement.
The #HAIRTHELOVE2022 campaign is not only about championing hairdressers and how they support clients each day, but also about supporting the most vulnerable hairdressing professionals via a charity partnership with the Hair and Beauty Charity.
As a long-standing partner of the Hair and Beauty Charity for over 50 Years, the#HAIRTHELOVE2022 campaign will see LOréal Professional Products donate £1 for every social post shared using #HAIRTHELOVE2022 (UK) and €1 to Look Good Feel Better Ireland for every post about the campaign using #HAIRTHELOVE2022IRE (IRELAND)
1. Larry King (Larry King Hair) & Pixie Lott (Singer & Songwriter) Together for 12 Years
2. Louis Byrne (Session Stylist) & Emma Willis (Television Presenter) - Together for 8 Years
3. Paul Percival (Percy & Reed Salon) & Will Young (Singer & Songwriter) - Together for 10 Years
4. Adam Reed (Adam Reed London) & Kat Farmer (Stylist, Fashion Blogger & Writer) -Together for 2 Years
5. Subrina Kidd (Hair by The Collective) & Lemn Sissay (Author & Broadcaster) - Together for 15 Years
6. Lisa Farrall (Wig London) & Portia Williams (Actor & Presenter) - Together for 10 Years
7. Anna Short (Daniel Galvin) & Whitney Valverde (Influencer) - Together for 6 Years
8. Siobhan Jones (Blush And Blow) & Alex Light (Fashion & Beauty Blogger & Podcaster) - Together for 5 Years
9. Verity Waite (The Vanity Box) & Nicola Baran (Tattooist) - Together for 3 Years
Hairdressers offer artistic creativity and techniques only available In The Hands of a Pro and #HAIRTHELOVE2022 not only recognises the unique skills of our industry, but reflects how important hairdressing is in supporting our wellbeing.
Will Young, Singer & Songwriter says:
I got to see very quickly that Paul was great at what he did. Thats the great thing about working with a great hairdresser, you can see the results because you can look in the mirror.
Lemn Sissay, Author & Broadcaster says:
I think the hairdressing salon is the most creative place on the high street because we go into the place and we feel transformed. I feel better when Ive had my haircut, the mood inside of me is lifted and thats what every artist and every creative wants.
Nicola Baran, Tattooist says:
People think that its just hair. Its not just hair, its part of who you are because its extremely intimate. You dont let anyone, but your hairdresser wash your hair.
Béatrice Dautzenberg, Managing Director LOréal Professional Products Division UK & Ireland, says:
"This years 2022 LOréal Professional Products Hair The Love In The Hands of a Pro campaign, truly brings to life the immense impact that hairdressers have on peoples lives every day. We are so grateful for the powerful voices of our nine Power Couples to help us amplify this important message and celebrate the unique relationship between hairdresser and client. We continue on our mission to support the bright future of the Hairdressing Industry and showcase just how amazing this vocation like no other on our high streets is highly skilled, creative and transformational.
We are also very proud to once again partner with the Hair and Beauty Charity as part of this campaign and highlight the need to support the most vulnerable in our Industry, most especially after the past couple of years where more challenges are being faced.
I continue to be impressed with hairdressers across the UK & Ireland and the positive approach they have in these challenging times. Thank you to our couples for sharing their personal experiences we want to encourage everyone to join the #HairTheLove2022 conversation and share your inspiring stories of how every hairdresser is changing lives.
Step 1: Create video or share our specially designed social tile to share your own client and hairdresser stories using #HAIRTHELOVE2022
Step 2: Post your content to your Instagram Feed tagging #HAIRTHELOVE2022 @lorealpro_education_uki so we can see them
Step 3: Watch the Hair The Love 2022 Video on 11th February
Step 4: LOréal will donate £1 to the Hair & Beauty Charity for every post about the campaign using #HAIRTHELOVE2022*
Step 5: LOréal is also encouraging people to organise a watch party so people can come together to watch the video in different locations at the same time. In this instance, we want salons to watch the Hair The Love Video all together on 14th February 2022.
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