Baby loss changes you.

And yet, so often, it’s invisible.

During Baby Loss Awareness Week (9-15 October 2026), The Worst Girl Gang Ever Foundation will be creating a powerful public exhibition in London to make that invisible grief seen.

This campaign, “Just because we smile, doesn’t mean we’re over it”, is about the silent, hidden pain of miscarriage and baby loss - the grief that continues long after the world expects you to have “moved on”.

About the exhibition

The exhibition will be a visual storytelling experience, combining:

Photography

Personal words and reflections from bereaved parents and families

A collective installation made from the names of babies who are no longer here

Together, these elements will tell a story that many people live with quietly - and that many outside the baby loss community rarely see or understand.

This is not just an exhibition for those who have experienced loss, but one designed to gently confront the wider public with the reality of grief that exists behind everyday smiles.

How your donation helps

Your donation will help us:

Produce and exhibit this work in a public London space

Amplify the voices of people affected by miscarriage and baby loss

Create a safe, respectful space for remembrance, visibility, and understanding

Every contribution, no matter the size, helps bring this exhibition to life.

Leave your baby’s name

If you are able to, we invite you to leave the name of your baby when you donate.

These names will form part of the exhibition installation - a collective act of remembrance.

You are also welcome to include a short message answering the question:

“What would you like to say to your baby?”

For example:

“You are my favourite what if.”

Your words can be as simple or as personal as you wish.

Why this matters

Miscarriage and baby loss are often wrapped in silence.

This campaign exists to say: you are not forgotten, and you are not alone - and to help others understand that grief doesn’t always look like tears.

Sometimes, it looks like smiling.

Thank you for supporting this work, for remembering our babies, and for helping us make space for stories that deserve to be seen.