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The charity's Kindness Ambassador Programme gives children the chance to dream up, plan and lead projects that spread kindness in their classrooms, across the school and even out into the wider community.
It’s incredible to see what the children come up with – from small acts of kindness that brighten someone’s day, to bigger projects that bring people together. The programme is proven to boost confidence, wellbeing, teamwork and empathy.
The entire programme is completely free for schools. This means pupils get all of these amazing opportunities at no cost – but it also means that we rely on a little bit of fundraising from our ambassadors to keep it that way and to reach even more children across the UK.
100% of participating schools said the programme has a positive effect on school-wide kindness and 85% saw an improvement in overall wellbeing.
Being part of the Kindness Ambassador Programme has been nothing short of life-affirming.
Being in the Kindness Crew makes me feel proud because I know I’m helping others.
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