Each year 42,000 people aren't with their families at Christmas because of bowel cancer. We can change that. Support Bowel Cancer West to raise vital funds to continue our research and prevention work... and all from the comfort of your Christmas pants!

Throughout the next year we will be smashing the taboo around talking about bums, bowels, poo... and all those subjects that people hate to see their GP about! With a range of campaign activities throughout the year, we're kicking off with a fun Christmas 'Love Your Bum' appeal through Facebook.

Your mission, should you choose to accept it, is to get your bum out there! Post a photo of your festively clad derriere, or a group shot with your mates or work colleagues. Bums can be naked, clothed, any size or shape... and especially if they are wearing Christmas pants! Once you've shared your photo, make sure to like the BCW facebook page, visit the Just Giving donation zone and nominate at least one other friend to add their bum to the collection!

Bowel cancer is a highly treatable condition when discovered early and by talking about all things bum, we can beat it together. The funds you raise from this Appeal will directly fund ground breaking research and education here in the West.

Thank you so much for daring to bare! Have fun - keep it legal - and love your bum!

With thanks from the Bowel Cancer West Team.