The Club’s key objective is to make a positive difference to all members of our community by ensuring they remain connected to one another, we achieve this both using the internal resources at our disposal and by working with outside, specialist partners.

As part of our outreach to partners, Maidenhead United FC and our Community Trust have partnered with CALM for the 2023/24 season and they will be our front-of-shirt sponsor this year.

This sponsorship has been made possible by the generosity and financial support of eleven local businesses who all believe, as we do, that starting a conversation on this issue of suicide is so important.

In addition to the logo appearing on all of the shirts, the club and its 11 CALM partners will work closely with CALM throughout the season to activate campaigns in support of their work in taking a stand against suicide.