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Maidenhead United for CALM

Maidenhead United FC and our Community Trust have proudly partnered with CALM since 2023, driven by our shared belief in the vital importance of starting conversations around suicide and mental health.

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We’re Campaign Against Living Miserably (CALM), and we’re a suicide prevention charity. We host a helpline for people affected by suicide, as well as vital online resources for anyone who needs them.

Story

Our Story

Campaign Against Living Miserably (CALM) is a national charity taking a stand against suicide and promoting mental wellbeing.

CALM’s vision is to have a future where nobody believes suicide is their only option, pursuing a mission to help people end their misery not their lives.

With the generous support of local and national businesses, we are proud that CALM is our front of shirt sponsor across all our teams from elite to junior, futsal to walking football.

This initiative, since 2023, has had a meaningful impact both on and off the pitch and the collaboration aligns with core brand pillars of combatting loneliness and supporting emotional wellbeing.

These businesses who come together each season to support CALM’s vital work, enable us to keep engaging with fans, their friends, and their families in a powerful and positive way.

This season we are holding 2 fundraising events:

Retro CALM Day Fixture - Monday 6th April

CALM Charity Golf Day - Thursday 2nd July

Donation summary

Total
£8,423.69
+ £757.42 Gift Aid
Online
£4,040.69
Offline
£4,383.00
Direct
£4,040.69
Fundraisers
£0.00

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