BBC Media Action

Our people, Our planet, Your action

Millions of people face daily threats to their lives and livelihoods from climate-related emergencies. BBC Media Action uses communication for good - to help the poorest people who are often hit hardest to survive, cope and adapt.
£2,202
raised
by 55 supporters
RCN 1076235

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Story

At BBC Media Action, we know climate change is affecting people's lives at scale. Communities are already experiencing increasingly powerful droughts, flooding and extreme weather. Information is critical defence to help people survive and adapt to these changes.

Rose Lusweti, a farm manager in Uganda, is facing long dry spells that threaten her ability to farm - her only source of income. Without any information about when rain might come, and potentially facing famine, she is left guessing about when to harvest and how to protect her crops.

BBC Media Action takes action by giving people the information they need to make informed decisions through our Weather Wise project. Weather Wise connects journalists with climate scientists to produce accurate weather predictions and information. Rose now listens to the weather forecast on the radio every morning to help her plan ahead and to learn how others are adapting to cope with uncertain weather conditions. With accurate weather information, Rose has been able to successfully grow her sugar cane, bananas and coffee crops, and rear her pigs.

Your generosity will help us support people like Rose around the world to adapt and survive amid extreme and changing weather. BBC Media Action is not funded by the BBC TV Licence Fee and we rely on donors like you to carry out our life-saving and life-changing work.

Help us take action on climate and save more lives.

About the charity

BBC Media Action

Verified by JustGiving

RCN 1076235
We believe in the power of media and communication to help reduce poverty and support people in understanding their rights. Our aim is to inform, connect and empower people around the world.

Donation summary

Total raised
£2,201.79
+ £472.50 Gift Aid
Online donations
£2,201.79
Offline donations
£0.00
Direct donations
£696.79
Donations via fundraisers
£1,505.00

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