MEGA Midsummer Mayhem

Organised by The Toy Trust

Join us for 4 months of fundraising for the Toy Trust throughout Summer 2025. Taking place across the months May, June, July and August 2025 the challenge invites the UK toy industry to collectively carry out a form of fundraising they wish.

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Founded by the BTHA, the Toy Trust- the industry’s charity- exists to raise money predominantly from the toy industry, its suppliers and friends; and distribute the money raised to charities helping disadvantaged and disabled children within the UK and abroad.

Story

We will be working closely with our friends at Kids Inspire this year, who work to better the lives of children, young people and their families through play, therapy and mentorship - to improve mental health and provide trauma support to families who otherwise couldn’t afford it.

Your support will help provide:

- Creative Arts Therapies: including Drama, Integrative Arts, Music, Dance & Movement, and Play

- Trauma Resolution Therapies: including Eye Movement Desensitisation and Reprocessing (EMDR), Children’s Accelerated Trauma Treatment (CATT), Dyadic Developmental Psychotherapy (DDP), Theraplay, Somatic Experiencing (SE) and NeuroAffective Touch

- Family Therapy: delivered in dyads or groups, including dyadic and systemic approaches.

- Other Talk Therapies: Including Cognitive Behavioural Therapy (CBT), Transactional Analysis and Psychodynamic Counselling

- Groups: CREW, Balance Me, Sing My Own Song/Make My Own Music, NVR.

Donation summary

Total
£7,461.25
+ £659.55 Gift Aid
Online
£5,056.25
Offline
£0.00
Direct
£25.00
Fundraisers
£7,436.25

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