Established in the late, great West Ham and England captain Bobby Moore’s memory by his daughter Roberta Moore, the MFF provides life-changing opportunities for young people aged 10-18 across east London and Essex, specifically those whose mainstream schooling has broken down or who have become disengaged with education.

The Moore Family Foundation programme offers a lifeline to young people who face challenges in traditional educational settings. By combining academic and life-skills development with football-themed activities, the initiative delivers a comprehensive experience that equips participants with the tools to succeed in life.

One of the programme’s most impactful features is its focus on nationally recognised qualifications, including:

- Level 1 and Level 2 Sports Leadership

- FA PlayMaker Award

- Level 1 FA Talent Identification

- Level 1 Business Administration

These qualifications not only enhance participants’ employability but also help to build their confidence. In addition, each participant is assigned a mentor from the West Ham United Foundation who create a personalised development plan to ensure tailored support throughout the programme's duration.

To further enrich the experience, participants are also treated to termly “enrichment days,” which include activities such as stadium tours and external excursions to help inspire and motivate them.