No Child Should Face the Cold

Imagine standing in the freezing cold playground, wearing nothing but a thin sweatshirt. That is the reality for thousands of children in the UK whose families, struggling with rising costs, simply can’t afford a warm coat.

Parentkind research has shown that - for parents in poverty - the cost of school represents between a fifth and a quarter of their disposable income. And the cost of clothing and uniform is one of the biggest worries parents report to us.

Without proper clothing, children face more than the bitter cold. They risk illness, missed school days, difficulty concentrating and isolation from friends. ​

Through Parentkind’s No Cold Child campaign, you can change a child’s life:

• £5 will help us ensure a child can play with their friends in the playground

• £15 provides a warm, waterproof coat to a child in need.

• £45 keeps a family of three warm through the winter.

• £90 means six children will receive brand-new coats—equivalent to the number of children in each classroom whose families are struggling.

Last winter, thanks to generous supporters like you, we delivered 10,000 winter coats to families in need through our network of 13,000 schools.

The impact was powerful—94% of parents said the coat made a real difference, and 75% saw their child playing and socialising more confidently.

But the need remains urgent.

Research shows 175,000 children could be without a winter coat this year. We know demand is higher than ever and, with your support, we aim to protect 10,000 vulnerable children before the first frost falls. ​

Thank you for your support.