Sugarwise is a registered charity based in Cambridge that works to reduce the risk of obesity, tooth decay and other diseases linked to diet and lifestyle. We do this by improving the visibility, availability and accessibility of healthier food and drink through the media and through schools. Among our trustees is Dr Giles Yeo, Honorary President of the British Dietetic Association. Our UK-wide schools programme involves ensuring the amount of sugar in lunches comes within the public health guidelines and it impacts over half a million children.

Our charity is working to ensure families across the UK have the support they need to stay healthy through this crisis. Before the school closures, over 1.4 million children were receiving free school meals. While some who were already receiving benefits will now have access to vouchers, many who have lost their income, such as taxi drivers and other workers, will have a long time to wait. Schools and registered charities including food banks are doing their best to ensure that everyone who needs it has food provision. But they can only work with what they are given and typical food parcels are too high in sugar and too low in some essential nutrients such as vitamin D and retinol.

We are working with healthy food companies to support parcels with like for like better options so that we can not only feed people but ensure they are nourished and do not come to harm through the food they are being provided.

Our own experience with schools exposes heart-breaking needs among families and children. The child with a tummy ache that simply resulted from not having eaten. The 6-year old boy with blue fingers who would not reveal why, was found to have a house with no food, while it transpired he had been eating blue bait from the mouse traps. We are focusing our initial food relief efforts on enabling schools, food banks and other relevant charities to access more nutritious, especially lower sugar food.

We will also put in place a way that the public can purchase the healthier options directly, with income from these supporting nutritious supplies for the most vulnerable. Working together and supporting one another we can really Nourish Britain, and we hope to lay the foundation of a habit of those who have supporting those who have not.

People have to make the most difficult choices. The NHS COVID-19 ward worker, going home every day to his pregnant girlfriend without sufficient PPE. The care worker, the bus driver, the hospital cleaner. While we had been promoting healthy eating in schools and in food manufacturing, and will continue to do so, we do not want to stand by and watch others trying to help without trying to do something ourselves.

Especially when we can see that lower sugar options and contact free deliveries are needed by so many people to support their physical and mental health. Such as the mother who is risking shopping in store but has a child with asthma and other health conditions. It is really important that we learn to look after one another.

Many retailers, food producers and wholesalers are already offering their own solutions but I think that we should try to pull these together in a coordinated way. And we should ensure that food banks and children's charities can get the supplies they need. The world of celebrity is changing, the real celebrities - the NHS front line workers, the rubbish collectors, the Nation's PE teacher, the veteran raising money for NHS charities. They all give us hope. And they are all worth celebrating.

Please share this fundraiser with everyone you know, even if you are not able to support it with money yourself. One thing we hope will come out of this is us learning to support each other better and to support the most vulnerable among us.

Stay safe and healthy.