Saddle up and support our team of cyclists from the coffee industry on an unforgettable coast to coast adventure following the historical Hadrian’s Cycleway in Northern England while supporting Project Waterfall.
WHY WATER? WHY COFFEE?
Today, 703 million people around the world don’t have access to clean water. The majority live in isolated, rural areas – the same areas growing our coffee.
Coffee is a water-intensive crop with a large water footprint. Up to 840L of water is needed to make one 750ml pot of coffee. That’s more than tea, sugar, wheat, and barley.
While we enjoy the purest filtered water in our coffee, the communities at the end of its supply chain face a water crisis.
This is why it’s our mission to unite the coffee industry and coffee consumers to give back to the communities growing our coffee by investing in sustainable clean water, sanitation and hygiene projects.