Campaign by Story
George might be small, but he’s got the heart of a lion. Living with HIE, CP and epilepsy. He is roaring through life — and we’re rallying the pride to help him thrive.
George is our little lion aged 20 months from Shrewsbury— full of courage, mischief, and more personality than you can imagine. But behind his infectious smile lies a life filled with challenges that most of us will never have to face.
At birth, George experienced a brain injury called HIE (Hypoxic Ischaemic Encephalopathy), caused by a lack of oxygen. This has led to several lifelong conditions, including cerebral palsy, epilepsy, dystonia, and severely impaired vision. George can’t walk, talk, or sit independently. He’s also unable to eat or drink by mouth, so all of his nutrition, fluids, and medications are delivered through a PEG (a feeding tube in his tummy).
Despite everything, George is full of life. He laughs at silly noises, loves dressing up as lions and sharks, and has a real flair for making people fall in love with him. He’s happiest surrounded by music, light-up toys, his Jellycats, and his beloved McLaren ride-on — even if someone else has to do the driving!
But, for George to be included in everyday life — to sit at the table with friends, stand tall at nursery, and explore the world on his terms — he needs specialist therapy and adaptive equipment that aren’t always provided through NHS pathways. This includes standing frames, supportive seating, mobility aids, and intensive sessions in physiotherapy, occupational therapy, and hydrotherapy. These aren’t luxuries — they’re essential tools that ease discomfort, support his development, and help unlock his potential.
Every penny raised goes directly toward helping George live more comfortably, more fully, and more joyfully — surrounded by the love and support he needs to thrive. Please join our pride and roar for George. He might not speak with words, but trust us — he’s got a whole lot to say, and when George roars, the whole world should hear it!
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