Families hit by poverty and deprivation in St Ives need your help. For more than 80 years, St Ives Rotary Club in Cornwall has been raising funds and helping causes where there is need in the local area and through campaigns such as Water Aid and End Polio Now. More recently, we have supported Food Banks and other poverty relief services around the St Ives area and in Cornwall. This year, we are aware that, while St Ives is known as a very desirable holiday destination, it does, in fact, suffer with levels of poverty that put the town in the UKs worst 20% for deprivation relating to income, employment, access to training and skills, and barriers to housing and services: in the same vein, only 58% of St Ives residents are in employment. Almost 2,000 families in the town need child benefits and there has been a four-fold increase in the use of food banks. The uncomfortable truth is that average annual salaries in the town are £6,000 lower than the national average while average house prices are 17.1 times average income. There is no shortage of need but there has been a shortage of ways to give. St Ives Rotary plan to address this problem by asking Rotarians, St Ives people and those who love the town, wherever they live, to take on a challenge of their own choosing and raise money through sponsorship which they can pay into the Rotary Club through Just Giving and which we will use to support poverty relief in the town through foodbanks and other services.