Story
We’ve all heard of a swear jar. Say a bad word, put some money in. Simple.
As part of our Spot Leukaemia campaign, we’re putting a new spin on it.
Our campaign is all about helping people spot the signs and symptoms of leukaemia earlier. Things like bruising, tiredness, bleeding, night sweats and repeated infections. Symptoms that are easy to brush off or explain away.
We’re using words that look like swear words to grab attention and get people thinking.
And now we’re asking you to turn that idea into fundraising.
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