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Toy Trust London to Paris Cycle Challenge

Campaign by The Toy Trust

Toy Trust has challenged 10 brave cyclists with a London to Paris cycle challenge in 24 hours. Taking place over 5th / 6th June 2026 cyclists will pedal from the BTHA’s London Bridge HQ towards to Newhaven and onto the Eiffel Tower in 24hrs!

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Founded by the BTHA, the Toy Trust- the industry’s charity- exists to raise money predominantly from the toy industry, its suppliers and friends; and distribute the money raised to charities helping disadvantaged and disabled children within the UK and abroad.

Story

On 5 and 6 June 2026 the Toy Trust has challenged 10 fit and willing volunteers to take on a challenging but highly rewarding endeavour – The 24-hour London to Paris cycle challenge.

The challenge will see cyclists pedal from the BTHA’s London headquarters southwards towards to Newhaven, Sussex taking an overnight ferry to Dieppe and onwards to Paris the following day, completing the challenge in 24 hours.

This trip will be a fantastic event for anyone with a sense of adventure, a desire to make a difference and share an amazing experience with fellow toy industry professionals, states Christine Nicholls, Toy Trust Chair.

This event will be supporting incredible children's mobility charity - The Movement Centre, who work to help change the lives of children and young people with disabilities across the UK every day and we now need your help more than ever.

By providing specialised equipment and support to children and families in need, they aim to help give these children more independence and the best possible quality of life as well as help minimise social isolation and improve their physical and mental health.

View The Movement Centre's website here

Donation summary

Total
£14,920.13
+ £1,930.50 Gift Aid
Online
£9,820.13
Offline
£4,600.00
Direct
£0.00
Fundraisers
£10,320.13

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