Established over 150 years ago, The BEN supports both former and current workers of the licensed trade who are facing hardship. Whether its social, financial or emotional support, The BEN helps anyone who has worked full-time in the Scottish drinks and hospitality industry.

The charity can provide beneficiaries with discretionary financial support or one-off grants for emergency situations. Such examples, include support in covering utility and household bills, the provision of furnishings and injury rehabilitation equipment as well as supplying mobility and transport solutions among many others.

All funds raised by the ride will go towards assisting the people of the drinks and hospitality industry in Scotland who have fallen on hard times.