People matter – it’s one of Paradigm Norton’s core values, and making a positive impact within their community is really important to them. On 19 June, 10 of their Partners are walking from Torquay to Exeter, along the South West Coast Path in a ‘Walk with Purpose’ to raise money for baby loss counselling charity, Petals.

Paradigm Norton is a multi-award-winning, employee-owned financial planning firm with a strong commitment to exceptional client care, sustainable business practices and making a positive impact on the world. As a Certified B Corporation®, they balance purpose with profit, ensuring that their values align with those of their clients.

Financial planning isn’t a one-off activity; it’s a journey which spans a lifetime, ensuring your money supports your personal goals, values and ambitions. They have one clear aim: “To impact the lives of our clients, our community and our team for the better, for ever.”

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We are Petals, the baby loss counselling charity. The specialist counselling service that we provide is life-changing for parents who have suffered the devastating loss of a pregnancy or death of a baby.

We know that these tragic experiences not only result in grief but also in trauma. Our wonderful counsellors are there to help our clients navigate their grief and trauma and to guide them to a place of hope.

In the same way that a parent will only allow their newborn baby to be handled by those they trust, a bereaved parent will only be able to truly share their experience of loss with someone who they believe will understand and fully respect what it means to them - we aim to be that person.