Age UK Solihull is once again teaming up with the Solihull Safeguarding Adults Team to raise awareness and funds this World Elder Abuse Awareness Day, which is on Thursday 15 June 2023.

This year’s theme is ‘Addressing Gender Based Violence in Older Age’. For more information visit the UN website.

In the past 5 years, in England and Wales 44% of those women known to be killed by men, were aged 50 and above.

We are inviting you to pledge to help stamp out abuse in older people by wearing purple or organising purple-themed activities, and making a small donation to Age UK Solihull to support our work with vulnerable older people living in the Solihull borough.

Please upload photos of you or your group/family wearing purple to Twitter using the hashtag #WEAAD2023. We can't wait to see them!