Be part of something truly special!

Midlands Air Ambulance Charity is asking schools, community groups and local businesses across the six counties it serves (Staffordshire, Shropshire, Worcestershire, Gloucestershire, Herefordshire and the West Midlands), to wear red and show support for the lifesaving cause on Valentine's Day.

During February 2025, organisations can paint, wear, bake or even turn red to show their love and raise funds for our vital pre-hospital emergency medical service.

Last year, thanks to the generosity of 77 schools and 17,829 pupils, we raised an astonishing £14,785 – enough to fund four helicopter missions and ten critical care car missions.

We’re hoping Wear It Red Day 2025 will be bigger and better than ever – and this can only happen with your involvement!

If you haven't already, sign up to receive your FREE resource pack, containing videos, assembly materials, fundraising inspiration and a special message from our aircrew, by following this link.