The Wild Frontiers Foundation is raising funds to purchase four new electric rickshaws and train eight local women from low income families in Jaipur, India, to be driver/guides with inspiring new charity partner, The Pink City Rickshaw Company.

To date we have purchased two new rickshaws and trained five women as driver/guides. We are proud to support this fantastic initiative through both good times and hard and hope to resume our campaign to provide additional rickshaws and employment for more women in the near future.

The Pink City Rickshaw Company is an amazing sustainable enterprise, set up by non-for-profit organisation Access Development Services, that provides innovative employment opportunities for women from low-income households in Jaipur. The initiative aims to empower local women, break the stereotype of a woman's role in India and provide them with the chance to develop a career and even gain shares in the company.

The ladies are also taught basic English language skills to be able to provide basic information to their visitors. The aim is not for them to provide an in-depth tour full of historical facts, but instead to allow visitors to step behind the scenes of one of India's most beautiful cities, and soak up their surroundings away from the typical tourist crowds, in addition to supporting a very important and inspiring initiative that is leading the way in experiential travel in India.

Taking a ride with The Pink City Rickshaw Company - Read all about the inspiring experience here.