Story
After months of training and preparation, we are delighted to have completed our challenge for WWF. Setting off at 7am on Saturday, we completed 4km swimming along the River Glaven towards Blakeney Point, a National Nature Reserve on the north Norfolk coast. Despite the clear skies and bright sunshine, the westerly wind blowing against the tide (‘wind over tide’) created some choppy conditions, but we finished in 1 hour 35 minutes.

As long-time WWF supporters and passionate nature lovers, we are thrilled to have taken on this wild swimming challenge – an idea we came up with to celebrate and support the natural world we love so much.
We are so grateful for all the support we have received and for the incredible amount of money we have so far been able to raise to support WWF’s work. It's still not too late to donate.
I’ve been a WWF ambassador for decades, but I’ve never done anything quite like this before. This is definitely a step up, but I’m excited to take it on. It’s a way to reconnect with nature in a deeper, more mindful way—and to help raise awareness and funds for WWF’s work. - Miranda Richardson
Outdoor swimming is a tonic for the body and the soul. I’m nervous but so excited to take part in this challenge to raise awareness of the importance of protecting and restoring UK nature, coastlines, and waterways. If we restore nature, it can restore us. - Maggie Service

Norfolk is at the heart of WWF’s Wholescape programme – an innovative approach to tackling the nature and climate crises by recognising how connected our ecosystems and communities are across land, sea and freshwater. In this region, WWF has been supporting coastal nature-based solutions that help reduce flooding, absorb carbon, and provide vital habitat for a wide range of species, including fish and birds. WWF have worked with partners to generate knowledge that informs saltmarsh conservation and are helping to install and maintain critical infrastructure that enables responsible access to coastal habitats – because the more people can engage with nature, the more they care.

Please support us in this challenge and help us bring our world back to life.