£2 pays for a child's activity booklet teaching them of the importance of saving rhinos

£15 provides a teacher with a Conservation Guide, full of lesson plans and activity ideas for their students

£40 will take a child to North Luangwa to see rhinos for the first time 

£250 funds a Conservation Education Officer’s salary for a month

Throughout the 1970s and 80s, Zambia's black rhinos were wiped out by poachers, leading the species to be declared nationally extinct. 

In 1986, the Zambian government and Frankfurt Zoological Society began working together to protect North Luangwa National Park. As security improved, they launched an ambitious plan to reintroduce black rhinos to the region.

In 2003 black rhinos were reintroduced to North Luangwa. But how can we make sure that they are never wiped out again? Gaining community support was vital.

To coincide with the reintroduction, the team began an education initiative called "Lolesha Luangwa" - or "Look after Luangwa", in the local bemba language.

Conservation Education Officer Michael visits local schools to teach special lessons about the history of rhinos in Zambia, and their important role in the North Luangwa ecosystem.  

After completing a full term of conservation lessons in school, the children are taken on a special three-day visit to North Luangwa National Park to see rhinos and meet rangers for the first time – learning about the opportunities conservation brings.

North Luangwa is remote. The harsh conditions mean most farming is only at subsistence level. Wildlife has the potential to be this region's best asset and transform the economy through tourism.

The children who take part are aged 11-14. They are old enough to understand key messages, and also relay them back to their communities in a ripple effect of support for conservation.

By learning to love rhinos, a generation of children is growing up in North Luangwa, invested in the species' future.