In 2005, in response to a suggestion from an exiled fan in Canada, Dundee United FC offered a facility which allowed supporters to sponsor season tickets for disadvantaged children

The Club pledged to match any funds raised from fans in this way to ensure that the number of season tickets available under this scheme was doubled. 

Over the ten years life of this project, around £400,000 worth of season tickets have been made available through donations and fund raising from individual local and exiled fans, supporters’ organisations, fans’ messageboards and from the Club itself which has matched £1 for £1 the generosity of the fans. 

The tickets are circulated through the city council and the voluntary sector to ensure that the most disadvantaged children in the community benefit, giving many of these young people an opportunity they might not have, to see their local football heroes in action.