Fashion! We know we need to make changes to improve climate change and reverse the damage we have created. Everything has impact, how do we lessen that and actually better choices? what do you mean you don't have the info to choose one which T-shirt is ' better ' than the other? aha! what if... every item of clothing had a consistent label that you could glance at and know which one to choose, not just which brand is 'better' but which item of clothing is better. Vast amounts of money has been spent on sustainability and science but most of us aren't scientists - our goal is to Simplify Sustainability.

What areas do we care about the most? Our research shows that there are 5 key areas that we care about - that are important for a more sustainable, even regenerative world.

1). Factory Processes

2). Longevity

3). Recyclability

4). Travel Miles

5). Company Kindness

We received a small government grant to create a web app so that brands, retailers and textile manufacturers can score a garment. We are transparent on the scoring - see our website. Crucially we use first principles to measure such as is this a natural material and we combine this with attained kite marks such as Fair Share or Organic Cotton.

We now need your help to launch it ! Be part of the solution.