This probably isn't your usual personal challenge.  We aren't cycling the length of the country or jumping out of planes (although we could if we wanted!).  No, we're a digital agency in Leeds full of people who sit at their desks all day but love beer, so what better way to raise money than to make a fine hoppy beverage and sell it through a few distinguished establishments in Leeds, with the proceeds going to Yorkshire Air Ambulance.

Why the YAA?  Well, when we actually do step away from our screens we like to cycle, motorbike and hand glide* through the Yorkshire Dales, and the YAA do an amazing job in rescuing us, and others, when we inevitably crash.

* This may not be true.