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55,000 men and women in Ireland are currently living with Alzheimer's. During these difficult times, while normal life may feel on hold, memories of celebrations, trips and experiences are more important now than ever. As a group of 5 BSc. Marketing students we felt it is an important time to consider those who can no longer find comfort in their memories due to Alzheimer's. Therefore, we have set out to complete 550km over 3 weeks alongside other fundraising activates in hopes of raising money for the Alzheimer Society of Ireland. These vital funds go towards supporting Day Care, Home Care, Respite, and Information & Advisory Services.

We are grateful for every contribution, big or small and will be documenting our journey through or social media platforms.

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