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Brenda Anderson

Three Reasons Why People Don't Use Discount Coupons

Fundraising for Cancer Research UK

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  • Event: Three Reasons Why People Don't Use Discount Coupons

Cancer Research UK

We pioneer life-saving cancer research to help beat cancer sooner

Charity Registration No. in England and Wales 1089464, Scotland SC041666


Using discount coupons is objectively one of the best ways to shave off from the household expenses. So why then are there substantially only small portions of the population who are using coupons? There are obviously a lot of uncut and therefore unused coupons in printed ads that are simply thrown away. This is really a waste of the chance to take advantage of them especially since these coupons are already paid for by the companies who wanted to advertise. The different reasons why a lot of people never really bother with coupons range from trivial to somewhat reasonable. Here are a few of them.

1.    Embarrassment

This is hard to admit for those who shun away coupons for this reason. In fact, majority of people who mainly ignore coupons do so for this very reason. They picture themselves lining up the grocery checkout and then pulling out coupons to present to the checkout clerk. This mental image makes them worry about being judged for not having enough money to afford the right price of what they have bought. Apparently, they value their reputation too much that they'd want to spend more than they have to. All for the sake of pleasing other people who have the same negative mindset to begin with. Not caring about what they say and thinking about the amount saved with coupons is a good way to brush off the embarrassment on first few uses of coupons.

2.    Cutting coupons take time.

First things first, grocery stores don't require a perfectly cut coupon. Spending a lot of time cutting them perfectly on the sides reinforces the notion that it takes a lot of time to cut and accumulate coupons. On the other hand, watching mundane television shows also take time. Browsing the internet for pointless gag videos that aren't really funny takes time. So, why would it be a waste of time doing something that can stretch the family’s budget? The discounts may even be big enough to reward oneself with beauty products from Nykaa. Of course, while using Nykaa coupons as well.

3.    Printed media is becoming obsolete.

This actually brings up a good point. Printed material such as magazines and newspapers are becoming less popular because people can easily read news and articles over the internet. But instead of saying goodbye to nykaa coupons as well as food coupons, the internet itself presents a solution. Advertisers are well aware of the waning number of customers who read printed media, that's why they have also started advertising (in the form of coupons) on websites.

One perfect example of coupon advertising is this website where instead of having a separate content, it actually aggregates available coupons from different companies to make it easier for customers to browse. The options for different products are extensive, so a word of caution is advised. One might be overwhelmed with available coupons that they'd end compelled to overspend instead of saving. Check out some helpful information on how to use coupons redeemed from the internet.