Nils Leonard, Chairman of Grey London, is hosting the incredible Iggy Pop at Cannes Lions International Festival of Creativity this afternoon. Iggy Pop usually strips to the waist when on stage. Nils on the other hand tends to keep his clothes on for work. A number of people have agreed to donate money to charity on the condition that Nils takes his top off for the interview. The money will go to Ehlers-Danlos Support UK which provides incredible support for people and families who suffer from EDS.

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