As the crow flies, it’s approximately 280 miles from 78
Cowcross Street (Farringdon) to Paris. Which equates to be c.570,000 steps in total. Between 5 of us that’s 114,000 steps each and over a week it works out to be 16,286 per day, 457% more than the average. Challenge accepted!

In short, we’re charging up our FitBits and between the five
of us (Tara, Katy, Paul C, Rob FB and Paul S) we’ll be attempting to rack up enough steps, during one week, to have walked from Farringdon to Paris.

We’re also hoping to support the research of the BHF and
possibly save some lives along the way…

The British Heart Foundation is a charity extremely close to
Pure. Their mission is to win the fight against cardiovascular disease and to “fight for every heartbeat”. There are currently over 7 million people in the UK living with a cardiovascular disease…clearly way too many.

Please sponsor the #PureToParis and help us Fight for Every Heartbeat.