Tony Riddle is excited to be taking part in a new barefoot running challenge where he will be traversing the beautiful British countryside covering a whopping 900 miles as he runs from Land’s End to John o‘Groats. A challenge like this is a test of endurance, celebrating and promoting barefoot running. It also provides an important platform to help raise awareness for sustainability, connecting with our environment and demonstrating the incredible possibilities of our human physicality.

For the month of September Tony will run barefoot covering approximately 30 miles a day, for 30 consecutive days and interviewing a series of sustainability and environmental experts, inviting them to join him on his journey.