Alzheimer’s Society is transforming the landscape of dementia forever.Until the day we find a cure, we will create a society where those affected by dementia are supported and accepted, able to live in their community without fear or prejudice.

The Deloitte ride across Britain covers 980 miles across some of the most beautiful and scenic landscape. 

“The ‘End to End’ has been an iconic cycling challenge since before the Tour de France was even a glint in Henri Desgrange’s eye. It always has and always will be a true test of stamina and will. The reason it has stood the test of time as a challenge? The simplicity of going from South to North and the breathtaking variety of scenery it passes through.”