Metro Radio's Cash for Kids are looking to raise £60,000 to help neglected kids in the North East, so please lend your support to a cause which can really change the lives of youngsters in our region. Too many children are growing up in circumstances which are simply awful, giving them absolutely no chance of the future which all kids deserve. Childhood neglect is on the increase, and we have to do everything we can to change this as quickly as possible.

Serious neglect kills. Neglect is biggest reason for a child to need protection

WHAT IS NEGLECT?

£60,000 could provide 1,200 neglected children with a coat, a jumper and a decent pair of shoes for the coming winter

Neglect takes many forms, including:

Children with dirty clothes or clothes which aren’t suitable for the weather

Children who are smelly and dirty

Children who don’t eat regular meals every day

Children who spend no, or very little, time with their parents, family or carers and are abandoned much of the time

 

Please help us reach this target - and give every child on your doorstep the chance to have a childhood.