Working as Financial Planners we regularly sit down with individuals and families and are privileged to have their story and their circumstances relayed to us. This is often very personal as we need to understand the person to give the right advice. 

During 2018 we have been touched by several individuals stories and circumstances that we have learnt about in the course of helping people get the right advice in the face of extreme pain and adversity. 

Several clients we have helped this year have had Cancer. All different circumstances and we have helped them with their financial planning needs as they adjust to a very different life, and sometimes the reality of the loss of a loved one. 

We have seen the benefit of protecting yourself from ill health  and how this can give financial relief to people who have been given a serious diagnosis. Helping people to arrange their affairs so as to ease the difficulties of being unable to work, or reducing hours to look after loved ones. 

On the other side of the fence we have seen the struggle when adversity hits and there is nothing in place to protect the individual and their family, and how hard it is to create a long term plan for those who will be left behind, when all the focus is on the person who is ill. 

The experiences of this year have moved us to want to give something back to help and support Cancer Research UK in their bid to find a cure and improve the lives of those who are diagnosed with cancer. 

We have therefore decided to make a charitable donation of £40  to Cancer Research UK for every client referral we receive that results in us obtaining a new customer to look after their financial well being. 

As our business grows and we help more people, we would like to say thank you to loyal clients for their support and recommendations and at the same time remember the individuals we have met who are struggling financially as illness takes over their lives. 

The initial target is to donate £2000 at the end of 2019 which would mean we were helping a further 50 new clients with their financial planning from personal recommendations from you. 

For more information refer to our website www.alisondavisfinancial.co.uk or read the stories and updates from the scenarios we have come across recently that have provoked us to act. 

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